Performance Marketing Specialist
$2500 per month + Bonuses
Our client a blockchain gaming-focused Launchpad and Incubator ecosystem. The client has a proven track record of empowering and developing projects by providing access to funding, partnerships, and a support system to help drive the future of gaming and blockchain.
Our clients mission is to promote growth and innovation within the blockchain gaming space and be at the forefront of bringing Gamefi to the masses.
We’re looking for a creative and experienced full-time Paid Advertising Specialist to join our clients team with a passion for performance marketing and digital marketing strategy. You will execute campaign builds and optimizations within the ads platforms, manage the ads budget, and work on account analysis & reporting to contribute to strategy. Additionally, you will have the opportunity to collaborate with senior analysts and the entire Marketing team to formulate strategic actions.
Responsibilities and Duties
Strategize and create Paid Ads campaigns for various platforms - Google Ads, Facebook Ads, and Crypto focused ads platforms (Coinzilla, A-Ads, and others)
Develop all our paid media campaigns, being responsible for the entire cycle, from strategy creation, management, and continuous adjustments
Tag and monitor campaigns via GTM and Pixels
Setting up A/B tests;
Manage and split the budget across the ads platform to maximize results
Monitor the performance of the campaigns on a daily, weekly, and monthly basis to ensure budget optimization
Provide weekly reports with budget and ads results
Qualifications and Skills
3+ years of hands-on experience with Paid Ads
Fluent English speaker and writer
Business, Marketing of Communication Bachelor Degree - Masters degree is a plus
Proficiency in Google Ads and Google Analytics - hands-on experience on both platforms is required
Excellent copywriting skills
Great analytics skills
Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables, a plus