Executive hiring in Web3 is where compensation structures differ most from traditional tech. Salary is only one part of the equation. Tokens, equity, governance rights and treasury influence all shape executive decisions.
Here are realistic benchmarks we see across crypto, DeFi and blockchain infrastructure companies.
Chief Technology Officer (CTO)
Typical annual package:
- £130,000 to £180,000 base
- Significant token or equity allocation
Chief Executive Officer (CEO)
Typical annual package:
- £150,000 to £220,000 base
- Major equity or token stake
Early stage CEOs may take lower base with higher upside.
Chief Operating Officer (COO)
Typical annual package:
- £110,000 to £160,000 base
- Equity or token upside
Fractional CTO / Executive Advisor
Typical engagement:
- £1,000 to £2,500 per day
- Token or advisory equity optional
Why executive compensation is structured differently
- Decentralised governance models
- Token value alignment
- Treasury stewardship
- Long term ecosystem impact
Executives are incentivised to grow networks, not just companies.
Final thoughts
C-suite compensation in Web3 must align incentives carefully. Under-structuring loses candidates. Over-structuring creates future governance risk. Market insight matters.
If you are preparing to hire senior leadership and want tailored executive compensation guidance,book a call with Priority Crypto or reach out directly.


