Super Bowl LX delivered in every way, with the Seattle Seahawks topping the New England Patriots 29-13 at Levi’s Stadium in Santa Clara, California. Seahawks placekicker Jason Myers stole the spotlight with a record-setting five field goals that helped build a lead the team never relinquished, while coaches and players celebrated a standout performance that mixed veteran poise with strategic execution.
But as always these days, the game itself was only part of the story. With an audience estimated in the hundreds of millions, this year’s Super Bowl captured cultural conversation far beyond the football field, thanks to the halftime production and an array of high-profile commercials.
Bad Bunny’s Halftime Show, A Celebration of Culture
The big halftime stage was taken by Bad Bunny, making history as the first solo Latino artist to headline the Super Bowl halftime show, and performing almost entirely in Spanish.
From the moment he stepped onto the Levi’s Stadium field, Bad Bunny’s show felt like a vibrant tribute to Puerto Rican roots and Latin American identity. Rather than a generic stage set, he transformed the field into familiar scenes from his upbringing, such as street markets, food stands and community gatherings, blurring the line between a global entertainment spectacle and a heartfelt cultural moment.
Special guests added to the excitement. Lady Gaga joined for a salsa-inspired rendition of “Die With a Smile,” and Ricky Martin performed “Lo Que Le Pasó a Hawaii” with Bad Bunny, bringing together icons from different eras of Latin music on the same stage.
Celebrities ranging from Cardi B and Pedro Pascal to Jessica Alba appeared in various parts of the show, helping amplify the sense of community and celebration.
One of the most memorable moments came near the end, when Bad Bunny paraded with a football and declared “God bless America,” followed by a roll call of countries from across the Americas, encapsulating the inclusive spirit he wanted to highlight.
Whether fans saw it as a musical highlight or a powerful cultural statement, Bad Bunny’s performance dominated social and media buzz, breaking viewership records for halftime shows and generating unprecedented engagement across streaming platforms.
Standout Commercials That Got People Talking
Super Bowl ads are almost as iconic as the game itself, and 2026 did not disappoint. Brands leaned into humour, nostalgia, and star power, creating spots that people couldn’t stop talking about.
Our Top 4 commercials:
- Pedro Pascal in The Mandalorian teaser was a fan favourite, blending cinematic spectacle with the charm of a beloved franchise.
- Liquid I.V. turned the mundane into hilarious, with a quirky jingle about singing toilets that had viewers laughing and sharing clips across social media.
- TurboTax brought Adrien Brody into a playful, over-the-top scenario that made tax filing feel like prime-time entertainment.
- Pokémon tribute ad was a nostalgic knockout, featuring appearances from Lady Gaga, Trevor Noah, and other global stars, delighting longtime fans and new audiences alike.
Other notable mentions included Google and Pepsi, whose high-concept spots balanced humour and emotion, cementing their status as must-watch commercials. Meanwhile, crypto-related brands like Coinbase and AI companies experimented with creative storytelling, reminding us that the Super Bowl stage is also prime real estate for tech and Web3 awareness.
In short, 2026 proved that commercials that mix humour, cultural nods, and star-studded cameos are still the most effective way to grab attention in a crowded media landscape.
What This Means for Brands and Culture
For Priority Crypto readers, the 2026 Super Bowl offered a few clear takeaways:
- Cultural authenticity drives engagement. Just as Bad Bunny’s show stood out by staying rooted in identity and community, brands that lean into genuine storytelling are more likely to cut through the noise.
- Star power still matters, but with a twist. Celebrity cameos in commercials and onstage were everywhere, yet the most memorable moments often came from unexpected pairings or cultural callbacks rather than simply big names.
- Social engagement is a key success metric. With ads and performances now breaking metrics across social platforms and streaming services, future campaigns (especially in tech and Web3) should plan for multiplatform amplification beyond traditional TV slots.
Final Thought
Super Bowl LX wasn’t just a championship game, it was a cultural milestone that blended sport, music and advertising in ways that reflected where media and engagement are headed in 2026. From Bad Bunny’s record-breaking, culturally rich halftime show to the commercials that became part of the weekend’s conversation, there’s a lot to unpack and even more to learn for brands aiming to connect with diverse modern audiences.
