The client approached Priority Crypto with a highly specific and senior hiring requirement.

• They needed a full time Chief Marketing Officer who could operate confidently across both Web2 and Web3 environments.

• This individual had to bring proven experience from tier 1 brands, understand regulated financial frameworks.

• Had to be based in EMEA to support regional growth and stakeholder alignment.

The role was business critical. The CMO would be responsible for shaping brand credibility, driving enterprise adoption, and positioning the protocol as a trusted infrastructure player in a compliance led blockchain landscape.

Using our deep network across Web3 leadership and enterprise marketing talent, we ran a targeted executive search focused on senior CMOs with crossover experience in traditional finance, technology, and blockchain.

Our process prioritised cultural fit, regulatory awareness, and the ability to translate complex blockchain products into compelling B2B narratives. Because of our pre-existing relationships within the space, we were able to move quickly without compromising on quality.

Within one week, we presented three highly qualified CMO profiles, all operating at the top of the market. Each candidate met the client’s criteria for Web2 and Web3 experience, tier 1 brand exposure, and EMEA based leadership.

The client interviewed all three candidates and progressed one to final stage. After a short negotiation period, Priority Crypto successfully closed the hire, securing a CMO who aligned perfectly with the project’s growth strategy and compliance driven vision.

Both client and candidate were delighted with the outcome, and the hire has since become a cornerstone of the project’s go to market strategy.

This case study highlights Priority Crypto’s strength in crypto executive search, particularly for senior leadership roles where compliance, brand credibility, and deep sector knowledge are non-negotiable.